Rob is a scientist with over 30 years experience of developing medicines and healthcare products at a number of major pharmaceutical companies. He now has a digital health start up and consults for a wide range of global clients on innovation and product development.
What is innovation, what are the current trends in innovation and what role should design play? Many major brands overlook design in the delivery of benefits by their products. We will cover how design can be central to innovation and what benefits that might bring to the brand. We will talk about how consumers make decisions and how design works subconsciously in this process.