Sophie Ottaway, Contract User Experience Consultant

Presentation and workshop title:
“Designing UK Government Services: A user-centric approach to design”

Sophie is a User Experience Design and User Research consultant who specialises in the delivery of UK Government services. She has worked with clients such as HMRC, DWP, Home Office, DEFRA, Environment Agency and National Career Service to design digital services which are used by thousands of citizens every day. 

Overview of presentation and workshop:
In this 45 minute presentation, Sophie will showcase the processes used by Government Digital Services to design digital services based around user needs. She will discuss simple techniques that can be adopted by your business tomorrow – to improve the design of your product or service.

We’ll explore everything from identifying user needs through to choosing research methods, prototyping effectively and using insight to improve conversion